Audioboom launches new tool to help podcasters and brands optimize advertising
This week Audioboom launched AdVet, a new proprietary tool that will dramatically improve the way brands and podcasts book advertising campaigns.
AdVet makes advertising opportunities available in real time to podcasters, enabling them to accept with one click and immediately be included in a brand’s campaign.
Key benefits of AdVet include a significant reduction in the amount of time between a brand’s RFP inquiry and the booking confirmation. For creators AdVet will deliver a higher number of advertising and sponsor opportunities and improve the creator’s win-rate for inclusion in an ad campaign.
Brands will see improved audience targeting, deeper engagement with podcast hosts, and enhanced ROI.
AdVet is available to podcasters in the Audioboom Creator Network. At launch we are expecting more than 500 advertising campaigns to be processed through AdVet each month.