LONDON — 15 JANUARY 2021 — Podcast publisher Audioboom is thrilled to announce the extension of their partnership with Formula 1®.
Since launching in July 2018, Beyond The Grid has been downloaded more than 24 million times and has been a consistent force in the Apple Podcast charts. Formula 1® journalist and insider Tom Clarkson conducts insightful interviews with the biggest names in the sport and Formula 1® fans around the world enjoy the blend of exceptional storytelling and unique access.
As well as co-producing the official Formula 1® podcast, Audioboom will provide exclusive advertising sales, technology and distribution.
“We are delighted to expand our work with an iconic global brand like Formula 1®,” says Audioboom CEO, Stuart Last. “The F1: Beyond the Grid series has proven incredibly successful with such a passionate fanbase, elevated by Audioboom’s production and distribution expertise.”
“Audioboom have proved the perfect partner for our ambitions since we moved into podcasting in 2018. Our intention then remains the same as it is today: To use this exciting medium to deliver compelling storytelling and conversations to F1 fans around the world, and as such we’re thrilled to continue and expand our relationship to ensure we reach many more listeners in the coming years.” Jonathan Reynolds, Editor In Chief Digital platforms, Formula 1®.
Audioboom is a global leader in podcasting — producing, distributing and monetizing premium audio content to millions of listeners around the world. Audioboom operates internationally, with operations and global partnerships across North America, Europe and Australia.
Audioboom provides technology and advertising services for a premium network of 250 top tier podcasts, with key partners including ’Casefile True Crime’ (US), ‘The Morning Toast’ (US), ’No Such Thing As A Fish’ (UK), ’The Cycling Podcast’ (UK) and ‘The Missing’ (UK).
The Audioboom Originals Network is a slate of content produced by Audioboom including ’The 45th’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, ‘Dead Man Talking’ and ‘Blank Check’.
The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
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