AUDIOBOOM TEAMS UP WITH THE PODCAST EXCHANGE IN CANADA AND HIRES VETERAN SALES EXECUTIVE JENNI SKAUG
Podcast Platform Audioboom Teams Up with The Podcast Exchange (TPX) to Sell Audioboom’s Inventory in Canada
NEW YORK — February 15, 2018 — Audioboom, a global podcasting platform that consolidates the business of on-demand audio, has announced a strategic partnership with the recently launched TPX which will now sell audioBoom’s podcast inventory in Canada.
TPX uses market research, advanced metrics, and geo-targeting to give advertisers better access to the Canadian podcast audience. The company is lead by Jean-Marie Heimrath, former President of Standard Broadcasting’s Sound Source Networks and Iceberg Radio, Jeff Ulster, co-publisher of The Canadian Podcast Listener report and Director of Digital Talk Content for CBC; and Bob Kane who joins TPX after six years at CBC.
“We are simply delighted to be Audioboom’s strategic partner in Canada,” said TPX CEO Jean-Marie Heimrath. “Audioboom is our first international signing and supports our business strategy to work with global publishers in partnership with advertisers to harness the full potential of the Canadian Podcast audience.”
Canada is Audioboom’s fourth largest territory for podcast consumption, and TPX will work with advertising agencies and brands throughout the country to increase revenue for audioBoom’s publisher partners, including Casefile, No Such Thing As A Fish and Undisclosed; and original content podcasts including The 45th, Empty Frames, It’s Happening with Snooki & Joey, Mafia, Mission To Zyxx and Night Call.
“Audioboom’s partnership with TPX expands our global footprint as we continue to create maximum value for our podcast partners across multiple territories,” said Audioboom COO, Stuart Last. “Canada has a rich audio heritage and a passionate podcast fan-base — it is a key market for Audioboom and The Podcast Exchange brings the expertise to connect those fans with brands and advertisers.”
Audioboom Hires Veteran Sales Executive Jenni Skaug
Audioboom hires Senior Sales Director, Jenni Skaug to lead brand direct and digital agency partnerships. Skaug brings over a decade’s worth of of podcast sales experience and will focus on engaging major brands new to podcast advertising while managing existing relationships with top tier, established brands in the podcast advertising space.
“I am thrilled to have the opportunity to join the audioBoom team and begin working with their stellar lineup of podcast talent,” said Skaug. “This is an exciting time in the podcast industry and there is nothing better than joining a company that is leading the way in growth and innovation.”
Skaug transitioned through various positions at Ad Results Media, starting as a Media Planner and eventually moving into the role of VP, Business Development. She most recently worked as VP, Business Development at CastPlus.
“We’re so pleased to welcome Jenni to Audioboom. She brings a wealth of experience to the role, with a unique understanding of how podcasting creates engagement and value for brands,” said audioBoom COO Stuart Last. “The addition of Jenni to our sales team underlines our growth and reinforces our ambition to dominate the podcast space.”
Audioboom is a global podcasting platform that consolidates the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 14,000 content channels, with key partners including A+E Networks (US), An Acquired Taste (US), Associated Press (US), Astonishing Legends (US), Casefile True Crime (AUS), Chrisley Confessions(US), Edith Bowman (UK), F1:Beyond The Grid (UK), George Ezra & Friends(UK), Heston Blumenthal (UK), Jonathan Ross (UK), Moneycontrol Podcast(India), No Such Thing As A Fish (UK), Red FM (India), The Cycling Podcast(UK), The Totally Football Show (UK), The True Geordie Podcast (UK) and Undisclosed (US).
Original content produced by Audioboom includes Almost Smart with Vinny (US), And That’s Why We Drink (US), Ctrl Alt Win Podcast (India), Deliberations (US), I Almost Knew That (India), It’s Happening with Snooki & Joey (US), Mafia (US), The 45th (US), The Narrow Caves (US), The Psychology Behind with Dr Linda Papadopoulos (UK) and The Russell Brand Podcast (UK).
The platform receives over 60 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
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