NEW YORK — October 7, 2020 — Audioboom announces the expansion of its sales advertising operation to Canada through a strategic partnership with Rogers Sports & Media, a leading sports and multimedia content company.
Rogers Sports & Media will work with advertising agencies and brands throughout the country to increase revenue for Audioboom’s leading publisher partners such as Casefile and No Such Thing As A Fish and original content podcasts including Mafia, Blank Check, What Makes A Killer and Truth Vs Hollywood.
“Audioboom’s partnership with Rogers Sports & Media expands our global footprint as we strive to create maximum value for our podcast partners across multiple territories,” said Stuart Last, Audioboom CEO. “Canada is currently Audioboom’s 4th biggest region for downloads and boasts a rich audio heritage. Rogers Sports & Media provides the expertise to further engage fans with brands and advertisers.”
The partnership will enable the national and local sales teams at Rogers Sports & Media to sell Audioboom’s premium host-read and dynamically inserted advertising inventory in Canada.
“Audioboom strongly complements Rogers Sports & Media’s dynamic digital audio offering, including Frequency Podcast Network and our award-winning branded content studio Pacific Content, allowing Canadian marketers to further segment and target podcast listeners in an exciting new way,” said Mike Viner, Director of Digital Audio Advertising, Rogers Sports & Media.
The partnership highlights Audioboom’s continued global expansion, as well as the increased demand for premium podcast content in Canada.
Audioboom is a global leader in podcasting — producing, distributing and monetizing premium audio content to millions of listeners around the world. Audioboom operates internationally, with operations and global partnerships across North America, Europe and Australia. Audioboom provides technology and advertising services for a premium network of 250 top tier podcasts, with key partners including ’Casefile True Crime’ (US), ‘The Morning Toast’ (US), ’No Such Thing As A Fish’ (UK), ’The Cycling Podcast’ (UK) and ‘The Totally Football Show’ (UK). The Audioboom Originals Network is a slate of content produced by Audioboom including ’The 45th’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, ‘Dead Man Talking’ and ‘Blank Check’. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 30 million Canadians each week. The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, 680 NEWS, 98.1 CHFI, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet — Canada’s #1 sports network, and the Blue Jays — Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
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