LONDON — 8 OCTOBER 2020 — Audioboom previewed a slate of new shows at the Interactive Advertising Bureau’s (IAB) Podcast Upfronts.
Audioboom’s Head of Content, Mike Newman, presented the new line-up of podcasts and was joined by celebrity chef Heston Blumenthal, host of Heston’s Journey to the Centre of Food.
“The new shows we’ve announced today really do showcase Audioboom’s commitment to developing the best podcast content with the UK’s leading creative talent,” said Newman. “We are presenting advertisers with a compelling opportunity to reach large and highly engaged audiences.”
Audioboom’s new slate of shows includes the first podcast project for television personality Gaby Roslin who will interview stars from Dame Judy Dench to Robbie Williams.
Dion’s Gaffer Tapes is hosted by ex-England international footballer Dion Dublin and sees the former striker and TV host talking to some of his old coaches about managing at the top, including Glenn Hoddle, Gordon Strachan and John Gregory.
This is the second year that Audioboom has partnered with IAB UK for the podcasting event. “It’s such an exciting time for podcasting in the UK and helping to grow the industry alongside the IAB further cements our ambition in this market,” said Stuart Last, Audioboom CEO.
Audioboom is a global leader in podcasting — producing, distributing and monetizing premium audio content to millions of listeners around the world. Audioboom operates internationally, with operations and global partnerships across North America, Europe and Australia.
Audioboom provides technology and advertising services for a premium network of 250 top tier podcasts, with key partners including ’Casefile True Crime’ (US), ‘The Morning Toast’ (US), ’No Such Thing As A Fish’ (UK), ’The Cycling Podcast’ (UK) and ‘The Totally Football Show’ (UK).
The Audioboom Originals Network is a slate of content produced by Audioboom including ’The 45th’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, ‘Dead Man Talking’ and ‘Blank Check’.
The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
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