AUDIOBOOM LAUNCHES AdRip: NEW AD TECH TOOL FOR CREATORS
NEW YORK, NY — July 14, 2021 — Audioboom, the leading global podcast publisher, has launched AdRip — a new proprietary ad tech tool that helps podcast creators monetize back catalog content.
AdRip — available to podcasters within Audioboom’s hosting and distribution platform — automates the removal of live read advertising, historically embedded into the podcast, without the need to re-edit or republish the show.
AdRip replaces the embedded advertising with ad-breaks, creating new inventory that can be remonetized through Audioboom’s sales channels every time an episode is listened to in the future.
Audioboom’s creator network receives more than 91 million downloads every month, with back-catalog content — episodes that have left the first sales window — making up more than 50% of that consumption. Podcasters using AdRip will now have an easy way to capture new revenue from their old episodes.
“AdRip will significantly increase the value that creators are able to realize from their work,” said Stuart Last, CEO Audioboom. “They can benefit from the proven performance of live read advertising, while ensuring they continue to generate revenue from their work in the future through the automated updating of that advertising.”
AdRip launches July 2021 for creators in Audioboom’s premium network.
Audioboom is a global leader in podcasting — our shows are downloaded more than 91 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.
Audioboom’s ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’ (US), ‘Morbid’ (US), ‘True Crime Obsessed’ (US), ‘The Morning Toast’ (US), ‘No Such Thing As A Fish’ (UK), and ‘The Cycling Podcast’ (UK).
The Audioboom Originals Network is a slate of content developed and produced by Audioboom including ‘Dark Air with Terry Carnation’, ‘RELAX!’, ‘Baby Mamas No Dramas’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, ‘Huddled Masses’ and ‘What Makes A Killer’.
Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
For more information, visit audioboom.com.