AUDIOBOOM KICKS-OFF FIRST IAB UK PODCAST UPFRONTS & ANNOUNCES NEW PODCAST LAUNCHES
London — 3 October, 2019 — Audioboom announced a slate of new shows as they launched the Interactive Advertising Bureau’s first UK Podcast Upfronts.
The newest addition to the IAB’s Digital Upfronts week brought together major brands within the podcasting industry to inform, inspire, and educate the advertising community.
Audioboom’s Senior Vice President of Global Sales & Development, Thomas Mancusi and UK Head of Content, Mike Newman represented Audioboom in the first of five sessions at Shoreditch Town Hall.
They announced new talent-driven programming including Sue Perkins: An Hour or so with… which will make its debut as part of the Audioboom Originals Network on 10th October 2019. The show sees Perkins inviting special guests for an intimate chat about their lives and passions as they strip away formalities and indulge in some good old fashioned conversation.
Set to premiere 31st October 2019 is The Greatest Game with Jamie Carragher. Liverpool FC legend, Carragher interviews some of the biggest stars from the sport, alongside a collection of famous non-footballing faces about their lives, asking each interviewee about the greatest game they ever played in or witnessed.
“We’re so excited to be working on these new shows with both Sue and Jamie — each show is packed full of engaging entertainment and I can’t wait for people to hear them,” — said Newman of the newest Audioboom Originals set to launch this fall.
As the company gears up for growth in the UK market, it also announced the promotion of Shaun Wilson to the role of UK Head of Sales. Wilson will focus on facilitating opportunities for major brands to connect with audiences through host endorsements and live reads from the UK’s strongest podcasting talent.
“Audioboom brings a unique advertising proposition to the UK that has been proven across the more mature US market, through billions of dollars of client spend,” said Mancusi. “Shaun is a gifted sales person and will create incredible opportunities for brands in the UK as we continue to drive value to our podcast partners.”
Audioboom works with well-known personalities and top podcasting talent from around the world matching them with advertising agencies and brands to help them take advantage of the unique benefits offered by podcast ads. Whether it’s host read endorsements, dynamically inserted ads, sponsorships or branded content, our ad sales team manages the process from beginning to end.
We also partner with leading distribution platforms and streaming services — Apple Podcasts, Google Podcasts, Spotify and Stitcher — so that listeners can access and discover podcasts on the devices and platforms of their choosing. Our sleek embeddable player allows podcasters to share content on their own websites and via social media.
In addition to hosting, distributing and monetizing content, our studios in London, Los Angeles, Mumbai and New York City produce original content for our Audioboom Originals Network and as part of bespoke production deals with well-known personalities and brands. Original content produced by Audioboom includes A Life Lived, After the Whistle, An Acquired Taste, And That’s Why We Drink, Blank Check, Covert, Dead Man Talking, Deliberations, InBox, It’s Happening with Snooki & Joey, Mafia, Never Thought I’d Say This and The 45th.
Additional key partners include A+E Networks (US), Associated Press (US), Astonishing Legends (US), Casefile True Crime (AUS), Chrisley Confessions (US), Edith Bowman (UK), Evidence Locker (AUS), F1:Beyond The Grid (UK), George Ezra & Friends (UK), Heston Blumenthal (UK), No Such Thing As A Fish (UK), The Cycling Podcast (UK), The Totally Football Show (UK), The True Geordie Podcast (UK), True Crime Obsessed (US) and Undisclosed (US).
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