AUDIOBOOM GEARS UP FOR MARKET GROWTH WITH NEW HIRES IN THE UK AND INDIA
London — 17 July, 2018 — Audioboom hires Mike Newman as Head of Content Partnerships in the UK and Umesh Barve as Head of Partnerships in India as the company gears up for growth in both markets. As Head of Content Partnerships, Newman will facilitate strategic content partnerships with podcasters, broadcasters, publishers and audio producers in the UK and Europe, helping them grow their audiences and increase revenue. Barve will focus on commercial deals and licensing as well as managing partnerships with third party distribution platforms.
Newman, a veteran of UK commercial radio, worked most recently as Regional Content Director for Bauer Media’s Free Radio network in the West Midlands. Prior to this, he was Programme Director at Gem 106 in the East Midlands and also held positions at Xfm South Wales, Smooth Radio London and Kerrang!
“This is such an exciting time for podcasting, so I’m thrilled to be joining one of the UK’s leading platforms.” says Newman. “I’m really looking forward to working with and developing the current roster of talent, whilst also growing it with brilliant new shows and concepts.”
For over a decade, Barve has worked with top marketing and advertising agencies in India including MSLGROUP CREATIVE+, Quadrant Communications and Percept Ltd. Before joining Audioboom he served as Business Director at Everest Y&R Brand Solutions. In his new role, Barve will manage existing partnerships with major Indian brands including Red FM, The Quint and Moneycontrol, as well as partnerships with popular distribution platforms such as Saavn and Book My Show Jukebox that are unique to South Asia.
“Talk radio and spoken word listening is steadily increasing in India and I foresee a big leap in podcast consumption in the coming years,” says Barve. “Also with new tech and improved analytics marketers can better target their strategies and sell more.”
“We’re so pleased to welcome Mike and Umesh to Audioboom. They each bring a wealth of experience to their roles,” says Audioboom SVP International Operations & Content Partnerships, Ruth Fitzsimons. “Umesh has demonstrated an ability to capitalise on emerging markets and work with brands to enter new spaces and Mike will give us critical leadership and support when it comes to strategic partnerships with major media entities exploring podcasting for the first time. Both hires show Audioboom’s commitment to growth in EMEIA markets and our ambition to create a truly global podcast network.”
Audioboom is a global podcasting platform that consolidates the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 14,000 content channels, with key partners including A+E Networks (US), An Acquired Taste (US), Associated Press (US), Astonishing Legends (US), Casefile True Crime (AUS), Chrisley Confessions(US), Edith Bowman (UK), F1:Beyond The Grid (UK), George Ezra & Friends(UK), Heston Blumenthal (UK), Jonathan Ross (UK), Moneycontrol Podcast(India), No Such Thing As A Fish (UK), Red FM (India), The Cycling Podcast(UK), The Totally Football Show (UK), The True Geordie Podcast (UK) and Undisclosed (US).
Original content produced by Audioboom includes Almost Smart with Vinny (US), And That’s Why We Drink (US), Ctrl Alt Win Podcast (India), Deliberations (US), I Almost Knew That (India), It’s Happening with Snooki & Joey (US), Mafia (US), The 45th (US), The Narrow Caves (US), The Psychology Behind with Dr Linda Papadopoulos (UK) and The Russell Brand Podcast (UK).
The platform receives over 60 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
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