Audioboom introduces new sales division with new hire Jim Lally.
NEW YORK, NY — MAY 1, 2023 — Audioboom, the leading global podcast network is pleased to announce Jim Lally as its new Executive Vice President of Strategic Partnerships. In this role, Lally will be responsible for leading the development of partnerships with brand advertisers and growing commercial opportunities with leading advertisers and major agencies.
Lally is set to join the Executive team Monday, May 1st. Prior to joining Audioboom, Lally held leadership positions at several media companies, including The New York Times and WNYC Studios. He most recently headed all podcast and network broadcast sales for Soundrise (formerly the Market Enginuity Podcast Group) as the Senior Vice President of Sales. A proven leader with more than 20 years of experience in media and advertising, he brings a wealth of knowledge and expertise to his new role.
“Despite the persistently fickle economy and fluctuations in overall media spends, podcasting continues to post meaningful gains in both audience growth and revenue generation,” says Lally. “As a global, industry leader, Audioboom has been an integral part of this journey. Having been part of the storied rises of great publishers WNYC Studios, PRX and Soundrise, I’ve been fortunate to work with some of podcasting’s best and brightest content creators. I couldn’t be more excited to bring my learnings to one the podcasting’s most critical publishers and beyond that, be part of a leadership team committed to its expanded growth and relevance in the space.”
This announcement reflects Audioboom’s ongoing commitment to power podcasting for creators and build strong relationships with brand partners to drive growth and revenue. With Lally at the helm of its brand partnerships division, Audioboom is well-positioned to continue its growth trajectory and deliver even more value to its partners and listeners.
“We’re thrilled to welcome Jim to the Audioboom team,” said Stuart Last, CEO of Audioboom. “His extensive experience in media and advertising, coupled with his deep understanding of the podcasting landscape, make him the perfect fit to lead our brand partnerships division. We look forward to working with Jim to build strong relationships with our brand partners and drive continued growth for Audioboom.”
Audioboom is a global leader in podcasting — our shows are downloaded more than 130 million times each month by 34 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the U.S. by Edison Research.
Audioboom’s ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’ (US), ‘True Crime Obsessed’ (US), ‘No Such Thing As A Fish’ (UK), and ‘The Cycling Podcast’ (UK).
Audioboom Studios is a slate of content produced by Audioboom including ‘F1: Beyond The Grid’’, ‘RELAX!’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, and ‘What Makes A Killer’.
Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
For more information, visit audioboom.com.