Audioboom and Formula 1® announce a multi-year podcast production, technology and commercial deal.
LONDON — 22 MARCH 2023 — Audioboom, the leading global podcast publisher will continue its strategic alliance with Formula 1® through 2026, partnering on the production, distribution and monetization of Formula 1’s official podcasts including F1: Beyond the Grid and F1 Nation.
Audioboom’s production arm, Audioboom Studios will co-produce Formula 1’s podcast slate, while the Audioboom technology platform will power global distribution of the shows. Audioboom will also provide monetization services for the partnership through its premium advertising products and Showcase, its global ad-tech marketplace.
Since Formula 1’s move into podcasting in 2018, Beyond The Grid has been downloaded more than 50 million times. as journalist and Formula 1 insider Tom Clarkson shares untold stories and unrivaled insight with the sport’s biggest names. Clarkson also joins World Champion Damon Hill and globe-trotting racing reporter Natalie Pinkham to bring F1 Nation listeners big guests, expert racing insight, and behind-the-scenes stories.
“We are thrilled to once more extend our partnership with the team at Formula 1®,” says Audioboom CEO, Stuart Last. “This partnership encompasses every aspect of the Audioboom platform — our distribution technology, our production services through Audioboom Studios, and our cutting edge advertising products. We are excited to be delivering incredible value to F1’s engaged and dedicated podcast fans.”
“Since 2018, Audioboom and Formula 1® have worked hand in hand to deliver for our fans in the podcast space, first with Beyond The Grid and then with F1 Nation, a product we successfully launched together
during lockdown in 2020,” says Lisa Spencer-Hayes, Formula 1® Head of Digital Advertising and Content Partnerships. “Audioboom have delivered the speed, accuracy, and reliability Formula 1® requires and we look forward to continuing our partnership over the coming years.”
About Audioboom
Audioboom is a global leader in podcasting — our shows are downloaded more than 130 million times each month by 34 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the U.S. by Edison Research.
Audioboom’s ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’ (US), ‘True Crime Obsessed’ (US), ‘No Such Thing As A Fish’ (UK), and ‘The Cycling Podcast’ (UK).
Audioboom Studios is a slate of content produced by Audioboom including ‘F1: Beyond The Grid’’, ‘RELAX!’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, and ‘What Makes A Killer’.
Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.
For more information, visit audioboom.com.
