By Thomas Mancusi, EVP Global, Sales & Development at Audioboom

Added Value or Value Added refers to extra inventory added to a sale to sweeten the deal for the buyer. As a salesperson through the years across Radio, TV, Streaming Audio, Pre-roll Video, Display Advertising, Double Opt in Email, SMS Marketing and even today in Podcasting, each potential buy is accompanied with a request for added value from the buying agency to maximize their clients advertising plan.

In the Podcasting Advertising Industry, when the audio ad is listened to, it naturally goes over the sixty second duration that is negotiated…

NEW YORK, NY — APRIL 12, 2021 — One of the global leaders in podcast publishing, Audioboom has closed two separate deals — a distribution agreement with hit podcast True Crime Obsessed and a development agreement with the Obsessed Network.

Under the terms of the long-term distribution deal between True Crime Obsessed and Audioboom, the expanded strategic partnership will result in exclusive monetization and distribution of the podcast. Hosted by Patrick Hinds and Gillian Pensavalle, True Crime Obsessed has been downloaded more than 70 million times since first partnering with Audioboom in 2017.

Separately, the agreement with the Obsessed Network…

LONDON — 6 April 2021 — Audioboom announces a strategic partnership with MAPP Media to expand podcast monetization in the UK. MAPP Media will monetize Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8000 podcasts.

Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes some of the UK’s biggest podcasts, including No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.

MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s…

Dark Air with Terry Carnation Debuts on April 1st, 2021

NEW YORK, NY — March 31, 2021 — Audioboom announces the premiere of new fictional podcast Dark Air. The latest show from the Audioboom Originals Network is a fictional, darkly comedic podcast written by, and starring, Rainn Wilson.

Wilson, best known for playing Dwight Schrute in the NBC sitcom The Office, reprises the role of Terry Carnation, who first appeared as a character in 2019’s hit podcast Radio Rental. Carnation is America’s most beloved late-nite A.M. radio talk show personality, and in Dark Air takes center stage.

The scripted show…

LONDON — 15 JANUARY 2021 — Podcast publisher Audioboom is thrilled to announce the extension of their partnership with Formula 1®.

Audioboom will continue to co-produce the popular F1: Beyond The Grid podcast until 2023, and will expand their work to include production of F1 Nation.

Since launching in July 2018, Beyond The Grid has been downloaded more than 24 million times and has been a consistent force in the Apple Podcast charts. …

NEW YORK, NY — January 14, 2021 — The popular, multi-award winning show, The Fantasy Footballers is the latest podcast to join Audioboom’s premium network, partnering with the audio platform for global commercial and marketing opportunities.

The Fantasy Footballers is a leading fantasy sports podcast and a regular in Apple Podcasts Top 100. Since it launched in 2014, the show has been downloaded over 200 million times.

Audioboom will provide exclusive advertising sales and marketing support to the podcast until 2022, following the successful partnership launch during the 2020 NFL season.

The Fantasy Footballers is hosted by trio of experts…

Audioboom Originals Network Launches New Podcast with YouTube Creator Colleen Ballinger aka Miranda Sings

NEW YORK, NY — January 5, 2021 — RELAX! with Colleen Ballinger and Erik Stocklin features YouTube creator Colleen Ballinger and her husband, actor Erik Stocklin discussing anything, everything and sometimes nothing at all about their unique world. RELAX! is set to premiere Wednesday, January 13, 2021.

Colleen is a YouTuber, comedian, actor, producer, writer and singer. She is best known for her YouTube character, Miranda Sings, and has been sharing her life publicly to millions of people online for over a decade. …

LONDON — 8 OCTOBER 2020 — Audioboom previewed a slate of new shows at the Interactive Advertising Bureau’s (IAB) Podcast Upfronts.

The UK’s leading podcast publisher announced new projects that will premiere on the network during 2020 and 2021 including; Dope Black Dads, Dion’s Gaffer Tapes and That Gaby Roslin Podcast.

Audioboom’s Head of Content, Mike Newman, presented the new line-up of podcasts and was joined by celebrity chef Heston Blumenthal, host of Heston’s Journey to the Centre of Food.

“The new shows we’ve announced today really do showcase Audioboom’s commitment to developing the best podcast content with the UK’s…